Betsy @ Rocket Fuel

Evaluate Engagement

Evaluate your engagement across channels to find new opportunities and put efforts where you get the greatest rewards

The first step to attracting throngs of engaged, qualified leads – I’m talking people flocking to your social media feeds, piling on in the comments of your articles, and swarming the stage at your next live speaking engagement – the first step to the throngs is to figure out what you’re doing right and on which channels you already have raving fans.

Audit

You’ve Got to Know Where You Are to Know How Far You are From Your Goal​

The first step to attracting throngs of engaged, qualified leads – I’m talking people flocking to your social media feeds, piling on in the comments of your articles, and swarming the stage at your next live speaking engagement – the first step to the clamoring crowds is to figure out what you’re doing right and on which channels you already have raving fans. Reviewing the user journey on your website is important, but user experience across all platforms should be reviewed before starting or changing your lead acquisition strategy.