Finding gaps in the market where features and messaging are not fulfilling or communicating your ideal buyer’s wants or needs is key to setting yourself apart from the competition.
The clearest way to identify these gaps is to complete:
- brand, offer, and content audits for your company
- competitor analysis
- prospect and customer research
Gaps in the market are like big ol’ flashing neon signs that read, “Opportunity Ahead!”
Filling gaps often doesn’t include shipping new features or creating a new offer. Sometimes, all you have to do is change the way you communicate features, benefits, and the outcomes your buyers can expect.
With the ACTIVATE™ Framework, we gather and analyze data that will identify these gaps before we ever write a single word.