You don’t have time for a marketing strategy that plays it safe and takes its own sweet time to deliver on its promises.
Playing the long content game is safe. It also works. E-V-E-N-T-U-A-L-L-Y. And, the slow organic growth that comes with waiting for your market to find you does help you build a solid community around your brand. If you have time to wait.
But, you need to get the feedback loop in place now. You need to test ideas and iterate quickly to stay ahead of the competition. And, there is no better place to test your ideas than within a community you’ve built around your brand… around the products you offer.
They already know, like, and trust you. If they don’t go for a new offer, chances are the general buying public won’t either.
The big question is how do you get there from where you are now and how do you get there quickly?