Rocket Fuel Strategy
Lead Gen on Rocket Fuel
… Because growth doesn’t happen without a catalyst.
And, nothing – NOTHING – spurs growth like a steady supply of traffic, leads, and revenue
You don’t have time for a marketing strategy that plays it safe and takes its own sweet time to deliver on its promises.
Playing the long content game is safe. It also works. E-V-E-N-T-U-A-L-L-Y. And, the slow organic growth that comes with waiting for your market to find you does help you build a solid community around your brand. If you have time to wait.
But, you need to get the feedback loop in place now. You need to test ideas and iterate quickly to stay ahead of the competition. And, there is no better place to test your ideas than within a community you’ve built around your brand… around the products you offer.
They already know, like, and trust you. If they don’t go for a new offer, chances are the general buying public won’t either.
The big question is how do you get there from where you are now and how do you get there quickly?
In the past, multi-channel marketing approaches were reserved for blast campaigns, but with the tools widely available on the market today and with proper planning, a multi-channel strategy can be implemented as a standard approach to growing your brand. Yes, even if you’re a solo entrepreneur.
Hi, I’m Betsy Muse and I’m a bit rebellious. I chafe at what often seem like arbitrary “rules” in marketing and copywriting.
For example… someone somewhere suggested you should master one marketing channel before moving onto a second and the next thing you know it’s a hard and fast rule being offered as the gospel.
One channel at a time? FFS… you’ll never reach your growth goals at that rate.
I’m a growth strategist and conversion copywriter and I believe in listening to my audience rather than blindly following someone else’s rules. And, I believe most of us have the ability to master more than one thing at a time… even marketing channels.
Betsy made our success her priority. From the moment we started working together, I knew Betsy was a perfect fit for our business. She did her research and got to know our customers and market well enough to help guide our strategy.
Betsy is always thinking about the next step ahead which helps keep our momentum up.
If you have a chance to work with Betsy, don’t think twice about it. She’s the business partner I never knew we needed and so happy we found.”