Validating your messaging and copy before it’s released out into the wild, can save you huge headaches in the form of tanking conversion rates and confused customers.
Full A/B and multi-variant testing can be complicated and expensive. It’s understandable that a lot of my clients don’t want to go to the expense or take the time to validate their copy.
An important element of the ACTIVATE™ Framework is copy validation. Headlines, cross heads, hero sections, opt-ins, and other major elements of each page are tested using services like 5-Second Test and a private network of professional copywriters.