Your copy is written, your lead magnet is published, and your marketing strategy is ready to go…
All done, right?
Nope, not at all.
Once all assets are in place and your funnel is fully operational, it’s time to watch conversion rates at every stage of your lead’s journey.
Now, it’s time listen… really listen to our prospects and customers. We often think of feedback loops with software products or services that are built out and improved over time. But, feedback loops are important for marketing assets and funnels as well.
It takes traffic and time to get statistically significant data, but listening to your buyers and prospective buyers will help you confirm your’re on the right path. Or, it will prevent you from going too far down the wrong path.