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Get High-Ticket Leads

Attract leads to your high-ticket offers

With a lead magnet strategy that differentiates you as
THE person to deliver the solution your ideal buyer needs

Imagine a steady stream of leads for your premium products and services – leads that add their names to your list because they already…

All your new leads need before becoming a buyer is that final conversation with you.

But, how the heck did a lead magnet help get your new lead to the point of yes, before ever hopping on a call with you?

Join me for – High-Ticket Leadsand find out how you can use traditional lead magnets to help seal the deal with your new leads

What: A live workshop
Thursday, March 30, 11:00 a.m. Eastern
Where: Zoom

High-Ticket Leads is part of the Fast-track, List-building Workshop.

“Will this workshop help me get leads
for my high-ticket offers?”


The above question arrived in my inbox repeatedly two weeks ago during the launch of the Fast-track, List-building Workshop.

The simple answer to that question is, “Yes.”

The better answer is, “Yes, let me show you how.

The High-Ticket Leads workshop lets you get immediate feedback on your strategy for lead attraction and closing during a live workshop. 

And, you get the original Fast-track, List-building Workshop to support your progress during the live event.

During the live workshop on Thursday, you will get:

With the Fast-Track List-Building Workshop you get clear, step-by-step instruction to help you quickly implement your lead gen flows and achieve faster, healthier list growth.

The original workshop includes:

Get strategies for attracting leads to your premium offers with the High-ticket Leads Workshop

And, you get the original Fast-track, List-building Workshop to support your progress during the live High-ticket Leads Workshop.


You trust these companies to train you.
They trust me to train you inside their programs.

Copyhackers logo
The Copywriter Club logo

If you've struggled to attract great-fit leads...

You probably know that one simple lead magnet isn’t the answer. 

You may know that the following are important pieces of the puzzle…

🚀 positioning
🚀 messaging
🚀 closing technique

In this workshop, I will provide you with the tools to audit your lead attraction environment to determine where your funnel assets and process are falling short.

"Betsy’s workshop saved me over 30 hours of work time"

Betsy’s trainings transformed my copywriting process. I already knew *how* to write all the deliverables, but her clear, step-by-step approach to getting them done so quickly was a game changer…I never believed I’d walk away from an enjoyable co-working session with 90% completed first drafts.

Plus, Betsy helped me remember all the “extra things” I always forget about…like thank you pages and follow-up copy. I’m re-doing my website this month, and the time I invested with Betsy has saved me over 30 hours of work time (not to mention how fast it makes my client work go).

It’s a repeatable system that works. I’m glad I have it to help me write high-converting copy in a fraction of the time it used to take me. Thank you, Betsy!!

Karen Kossow
Email Strategist and Copywriter for Woman-Owned Brands

Email copywriter, Karen Kossow looks into the distance with the sun going down behind her

Helping freelancers and entrepreneurs achieve their goals

I’m Betsy Muse and I’ve been an entrepreneur in marketing and copywriting for decades working most recently with clients ranging from SaaS and eCommerce companies to political clients and nonprofits. 

It’s that depth of experience that led Joanna Wiebe to hire me as a copy expert and instructor in Copyhackers’ Copy School. 

Through programs like Get Focused AF, The Arena and the Business Blastoff Bootcamp, I’ve helped hundreds of freelancers and entrepreneurs focus on the systems and processes that will help them build resilient, adaptable, and profitable businesses.

Betsy Muse looks forward and smiles. She is wearing a pink top and stands in front of tall trees that are blurred in the background.

"Betsy communicates in a way that encourages success"


Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.

Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it.

Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind

Amy Posner, Conversion Copywriter and Copy Chief sits with hands folded wearing a striped top

"With Betsy's implementation workshops,
I'm no longer guessing."

“There’s smart implementation and then there’s the guessing kind of implementation. What’s valuable about the List, Nurture, Sell workshops is they offer smart implementation.

During that most painful time of my business development journey, I knew I was missing something but I didn’t know what that something was. I was doing the guessing kind of implementation. 

Practice without the plan = spinning wheels. With Betsy’s implementation workshops, I’m no longer guessing.”

Dr. Mimi Zhou
Conversion Copywriter & Web Copy Specialist

Dr. Mimi Zhou


High-Ticket Leads

Part of the

Fast-Track List-Building Workshop

Your path to a more profitable business begins with a
healthy list of engaged buyers

What if you could end the guesswork when it comes to attracting your best-fit lead for your premium or signature offer?

On Thursday, I will walk you through reviewing your…

🚀 Positioning
🚀 Messaging
🚀 Web design
🚀 Public persona
🚀 Funnel assets

… so you can find where you are failing to attract or retain your best-fit leads.

As part of the deal, you get the complete Fast-track, List-building Workshop.

Here’s what’s included:

two hands picking out leads and putting them on a plate

NEW Attract High-Ticket Leads
aka Bonus Module #3

This mini workshop becomes the 3rd bonus module in the full workshop offer.

This session gives you a process to help you quickly:

laptop on a gold background

Implement your list-building lead-gen funnel in a fraction of the time...

This workshop gives you a process to help you quickly:

  1. Write the copy for your lead magnet opt-in page
  2. Create the opt-in form in your email service platform
  3. Write opt-in copy to use anywhere you embed your opt-in form
  4. Write copy for your thank you or confirmation page
  5. Create a survey to collect voice of customer data on your thank you page
  6. Map out and storyboard your welcome email sequence
  7. Write your double opt-in email
  8. Write your asset delivery email
Cover of Special About Page Elements downloadable

Bonus Module #1:

Amplify your authority and build your email list through lead magnet stacking

Implement a new strategy for creating and promoting lead attraction assets and activities that amplifies your expertise and convinces your leads you are THE authority on the solution to their most pressing problem.

Lead magnet stacking is a method for coordinating a series of assets and activities centered around one topic – typically a premium offer or a core value. 

The beauty of the strategy is you can implement each asset as it is completed and add the remaining assets as they are finished. 

It’s a big project with short, achievable milestones.

Bonus Module #2:

Create an always-on promotion strategy to get more leads from your lead-attraction assets

No more spending hours, days, or weeks creating the perfect lead magnet just to have it sit lonely on your website with only a handful of downloads from your friends and family.

If you aren’t getting any takers for your lead magnet, it usually means one of two things – you didn’t address a problem your buyers have or you didn’t have a distribution strategy.

This bonus module will walk you through a list of ways to distribute and promote your lead magnet or lead attraction asset so your hard work will wind up in the hands of the people who need it.

Your new leads.

Mockup of a checklist on a laptop

Get a jump start on your progress with a comprehensive checklist of needed assets

You’ll never feel like you’re starting from scratch again when you keep a brand asset folder on hand and add project-specific assets at the start of each project.

Images, testimonials, brand colors, logos, statistics, quotes. graphics, memes, GIFs, headshots… everything you need in one place. 

Building out a lead gen funnel for a client? Use this list to request everything you need up front so you aren’t scrambling to find what you need as you create funnel assets.

Stay on track with step-by-step guidance

You’ll have a step-by-step walkthrough of the process you’ll take to create your lead gen funnel, set up automations, and polish your copy.

This workshop focuses on implementation rather than teaching copywriting or marketing theory. 

You will be guided through writing your rough draft, setting up automations, building out pages, mapping out and storyboarding email flows, and writing email copy.

Each short video walks you through your next steps. You don’t have to carry the mental load of remembering where you are in a project because the workshop keeps you on track.

Polish your rough drafts faster with a final asset review checklist

Each workshop takes you through writing rough drafts of your funnel assets, building out pages and setting up automations.

But, you aren’t left hanging with half finished work. The asset review checklist walks you through a comprehensive list of dos and don’ts so you can finish writing your copy and building out your pages.

No more wondering, “what do I do now?” You will have a checklist that helps you finish up all the implementation tasks so you can launch your lead magnet, newsletter, and offer out into the world.

Attract great-fit leads for your premium offers

Fill the lead pipeline for your high-ticket offers so you can grow your business and drive the revenue you dream of

Pay just $197 to fast-track your email list growth


"Betsy's workshops leave zero room for procrastination"

Ella Hoyos
Conversion Copywriter, PR & Launch Strategist

"In a few hours I acquired insights and techniques that took a successful practitioner years to develop."

Transformational! I came away with a clear pathway for a project that had lost direction. And I know it will serve me well again and again.

Betsy packs a huge amount into the session. It’s fast and full-on. But she’s such a gifted teacher, it never felt like overwhelm. It’s all sound, down-to-earth stuff – drawn from her outstanding experience in the industry.

What she teaches is a dependable, methodical way of working. Betsy guides you step-by-step through each task in the context of the whole process. It builds up to a join-the-dots framework for a highly productive workflow – easier results, less stress. In a few hours I acquired insights and techniques that took a successful practitioner years to develop.

The hyperbole trade has made us wary of superlatives. But I can candidly say this workshop was the best copywriting training I’ve ever done.

Susi Cormack Brown
Freelance Editor | Content Writer

Susi Cormack Brown

Attract great-fit leads for your premium offers

Fill the lead pipeline for your high-ticket offers so you can grow your business and drive the revenue you dream of

Pay just $197 to fast-track your email list growth


How long will the workshop take to complete?
Great news! You're in control of that.

While I'm answering questions... here are a few more you might have:

Q: Will I be successful if I only have small chunks of time to complete the workshop?

A: Yes! The videos that are included offer a step-by-step walkthrough that takes you through completing the assets for your lead gen funnel, newsletter content strategy, and your basic sales funnel. You can take this process one step at a time as your schedule allows. 

With these workshops, you will be able to reorient yourself to the task more quickly and see fewer stalls because the videos guide you through the steps of completing the project assets and you aren't constantly trying to remember where you were when your last session ended.

Q: Is this just another course?

A: While those brand new to marketing and copywriting might find these workshops helpful, the instruction is not intended to replace a complete copywriting or marketing course. The workshops will enhance what you learn in a theory-based course.

Q: Is this workshop good for beginners?

A: Yes! You will learn a process you can use to get started quickly. While the Fast-track, List-builder Workshop isn't a theory-based copywriting course, you will be able to complete the workshop and implement what you learn without a masters-level understanding of copywriting and marketing.

Q: Will this workshop help me attract clients to high-ticket offers

A: Yes, the workshop covers strategies for using specific types of lead magnets as sales instruments at the bottom of your sales funnel.

Q: What's that guarantee again?

A: You have 7 days from the date of purchase to try out the Fast-track, List-building workshop. If you aren't satisfied, you get your money back.

"Betsy is the most generous person
I've come across in business"

Making the decision to work with Betsy was a no brainer for me. After one conversation with her I knew I wanted to work with her, one way or another. So, when the opportunity presented itself, I jumped at it.

Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.

As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.

Gemma Hennok
OBM, Conversion Copywriter

Gemma Hennok

Attract great-fit leads for your premium offers

Fill the lead pipeline for your high-ticket offers so you can grow your business and drive the revenue you dream of

Pay just $197 to fast-track your email list growth


"Betsy's workshops will help you take action toward your goals"

Betsy Muse is the fun yet focused teacher of implementation.  I am amazed at how fast I have planned and completed projects because of her excellent and entertaining teaching!

I promise–try out her workshops and you’ll see your execution move you closer to business success.

Paula McConnell
Founder, Seva Digital

Paula McConnell, the founder of Seva Digital, looks forward smiling while wearing a red jacket and floral blouse.