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It's Your Time

You’ve put an incredible amount of work into learning and honing your craft.

You’re good. 

Nah, you’re better than good. And you’ve tried just about every biz-building program and read every business book and blog post under the assumption that following their advice would eventually lead to success, but “eventually” never seems to happen for you. 

And, quite frankly, you’re tired of waiting.

You’re ready now.

And, oh goodness, is it ever time.

Time to be accepted and respected as the authority you are.

Time for your revenue to match your expertise and effort.

Time to step out from obscurity and take your place in a brighter spotlight.

If only you could figure out how

You’ve got the passion, expertise, and work ethic that should easily spell success on anyone’s terms.

But, month after month, you get lost in the crowd of new entrepreneurs starting their businesses.

What really hurts, though, is watching those with less experience soar past you.

And, it’s happening far too often. 

Maybe all you need is a little more time. Maybe all you have to do is continue on your current path because, as the experts remind you repeatedly,  consistency and persistence pay off.

But persistence looks too much like waiting and you’ve already done enough of that.

I’ve been where you are. In fact, I almost gave up on building my business.

It took me far too long to figure out what I needed to do to move revenue generation and authority building into high gear.

But everything finally clicked and my business has grown exponentially in the past three years.

My secret?

I stopped overplanning. I stopped perfecting.
Now, I just do the work.

I bet most of you are thinking, “Betsy, I’m already doing the work.”

I’m sure you are. The problem is you’re not seeing results.

And if you’re going to do all.this.work. you want to see real results.

Bankable results.

Because you’re not doing this for the hell of it.

Like I said, I’ve been where you are.


Betsy Muse

I’m Betsy Muse, the founder of Rocket Fuel Strategy. I’m a mentor and guide to entrepreneurs and freelancers and I have a habit of jumping off cliffs and making scary moves in my business. 

Because that exhilaration and fear are sometimes what it takes to jumpstart the forward and upward momentum I need to accomplish my goals.

I struggled until about three years ago when I figured out how to get out of my own way. I created my own feedback loop and project tracking process.

One of the biggest changes I made is that I now build in public. I speak openly about my plans and I’m public about my progress. I also run accountability programs and that has helped me hold myself accountable. 

The results?

In 2021, I had my best revenue year ever but what’s most exciting is the variety of projects and programs I worked on that resulted in my first multiple six-figure year.

Driving my growth were projects like:

Clearly, I’ve figure out how to keep a lot of balls in the air. And, it really is as simple as building in public, taking daily action, and embracing accountability.

Amy Posner

Betsy communicates in a way that encourages success

Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.

Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does -- and people love her for it.

Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind

Gemma Hennok

Betsy is generous with her time and expertise

Making the decision to work with Betsy was a no brainer for me. After one conversation with her I knew I wanted to work with her, one way or another. So, when the opportunity presented itself, I jumped at it.

Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.

As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.

Betsy was so generous with her time and expertise. She coached me through the whole process. I was blown away by the whole experience.

Gemma Biz

Ever heard the saying, "Every overnight success was 10 years in the making?"

Have you got 10 years to see your business take off? Five, if you already have a head start?

I didn’t think so. You wouldn’t be here if you were already fast-tracking it and having a grand time along the way.

The real question is… are the years you have put in filled with progress, or are they filled with…


If the list above sounds all too familiar and you’re committed to making a change and adding fuel to your progress,  I’m excited to invite you to… 

Enter the Arena

Mastermind results without a mastermind price

The Arena is a results-focused membership with individualized success plans, small group coaching, and mentoring

The Arena is for those entrepreneurs who have an intense sense of urgency around meeting their business goals.

You aren’t afraid to take chances. You aren’t afraid to try, fail, learn, revise, and try again. In public. 

And if you were afraid of failing in the past, you’re over that ish and you accept that some risks are worth taking.

In the arena, you build in public and ship daily. Even if it’s just a headline for a sales page.

Because when you’re in the habit of shipping part of your project each day, you make it a priority and that means you iterate faster and actually get to the finish line.

The combination of building in public and shipping daily is the best way I know to get out of your own way. 

Here's your biz growth catalyst formula:

Mind mapping sessions
The first thing we do is sit down for a mind map session where we explore and map out the business you have and the business you want. This session is often transformative for my clients.

Personalized success plan
Once you decide your overarching goal and reverse engineer what you think you can accomplish in 6 months taking your client workload and personal schedule into consideration, we put together an ambitious AND manageable plan for accomplishing your goal.

Slack community
You’ll have easy access to me and your peers in the program. Over time our Slack community will host conversations, Q&A sessions, and accountability check-ins.

Small group coaching
Each week you’ll have the opportunity to get feedback in scheduled and impromptu group coaching calls. You’ll be able to bounce ideas around and get feedback so you can act on your decisions more quickly.

Workshopping offers you a high impact session where you get immediate feedback as we all work together on our projects. Workshopping sessions alternate weekly with small group coaching.

With a quick check-in at the top of the session, co-working offers quiet time to make progress on your goals without the loneliness of working all alone.

Spotlight Sessions
Often called hot seats, these sessions allow you to get individualized attention in a group setting. Present a challenge you’re facing and get feedback on it.

Daily/Weekly spreadsheet reporting
You will check in each day with a progress report on the community spreadsheet. Links to rough drafts (doesn’t have to be your working rough draft), wireframes, or other planning documents are also shared as appropriate. 

Workbooks & resources
A new workbook and journal is in the final stages and it is designed just for members of The Arena. It will help as you plan projects and decide how you will take action on them. There is also a place to reflect on your progress as you validate ideas and iterate on them. 

You will also have access to resources used in my coaching programs around branding, lead generation, content strategy, lead nurturing, and sales funnels.

Members of The Arena receive a 50% discount on all courses, programs, and 1:1 coaching while they are active members.

Your initial commitment is $347 per month for 6 months.

Jessica Noel

In weeks, we turned a hobby into a business that supports our family of six​

In early 2020, my husband got laid off. We went from dabbling with a business (treated more like a hobby) to needing a business that would support a family of six. We had to grow fast. And we were still missing foundational pieces.

In six weeks, we were able to reposition our company, rewrite our website, put processes in place, and create a marketing strategy with the content and technology to execute.

Betsy guided us the whole way. She answered our specific questions, made recommendations, and gave us the support and accountability we needed to set our business (and ourselves) up for success.

Jessica Noel, Co-founder
Write & Main, The Obsessed Writer

Sherylle Bates

Betsy helped bring clarity to my business plans

Betsy helped bring clarity to my business plans and her program provided the intense focus I needed to build a strong foundation for my new business.

Envision has been my dream for years and after working with Betsy, I finally felt I was ready to fully launch and start driving traffic to my website, show up on social, and embrace my authority.

Sherylle Bates, Founder
Sherylle Bates Brand & Envision

Michael Antonicelli

Get Focused AF has been one of my best decisions

Originally I joined Get Focused for the accountability. It has delivered on that. 

But what I've gotten out of it has been so much more. It’s honestly been invaluable.

Follow-through on my own idea. Thanks to the encouragement, feedback, and guidance of the Get Focused community, I turned an idea from ‘mulling over’ into my most significant thought leadership & personal brand building piece to date.

This WOULD NOT have seen the light of day without Get Focused. Joining this community has been one of my best decisions.

Michael Antonicelli

Masterminds can cost $1000 (or much more) each month...
putting them out of reach for many entrepreneurs

I think programs that will help you achieve meaningful growth should cost you a lot less

Because when you aren’t worried about getting a return on your investment, you can focus on all the other ways you can grow in your business outside of revenue generation.

This is why I priced the beta of The Arena at $347 each month and structured it to maximize your results.

This level and type of accountability isn’t for everyone. And, that’s OK.

A daily shipping habit can lead to exponential growth and there are times in your life and your business when you need to moderate your business growth.

That’s part of the beauty of being an entrepreneur. You get to design the business that suits your lifestyle.

But if you’ve read this far, you probably aren’t trying to limit your business growth.

If you’re ready to expedite your business growth with the guidance, structured programming, and accountability usually found in high-priced masterminds… I invite you once again to Enter the Arena.

Your initial commitment is $347 per month for 6 months.

Jess Kiernan

Betsy has insights to help you reach your goals faster​

When I joined Betsy’s incubator group, I thought I was just joining some folks who wanted to co-work together and chit-chat about goals.

Wow, did I underestimate the incredible impact FocusedAF would have on my biz. Yes. You get support on that lonely freelancing road. But we’re not talking encouragement from friends. We’re talking invested people who really push each other to not only clarify each of our own objectives but to stick to them—to commit to them.

Betsy has built a dedicated community where there’s always someone who understands your struggles, remembers YOUR goals, and has insights to help you find the confidence you need to get there faster.

I haven’t looked back once since getting here.

Sunny Hunt

Betsy will push you to think harder & dream bigger

Betsy is an amazing motivator and coach. She is intelligent, empathetic, but absolutely will see through your excuses and push you to think harder, dream bigger, and execute with excellence.

Sunny Hunt
Hunt Interaction

Ricki Oldenkamp

I've drastically increased what I quote for my work

I am so appreciative of the time Betsy spends crafting helpful resources, but beyond that the time she spends advocating for us to prioritize the health and longevity of our businesses by charging appropriately for the work we do. With the help she has given me on my mindset around what I charge, I've been able to drastically increase what I quote for my work.

Thank you again Betsy. I really do appreciate all the effort you put into reaching your hand to us and saying "hey, come along on this business journey, reap the benefits of what I have learned!"

Ricki Oldenkamp