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List

Nurture

Sell

Finally! Build your 'always-on' lead and revenue-generating funnels

Borrow my processes so you can implement your
list-building, lead-nurturing, and revenue-generating flows in a fraction of the time

You’ve bought all the ‘must take’ marketing and copywriting courses and still you struggle  to put your new knowledge into action.

Sure, your noggin’ is packed with lots of theory-based knowledge, but you’re left to connect all the dots yourself – a process filled with a lot of guesswork.

At best, you muddle through and eventually figure out how to use the copywriting and marketing techniques you’ve learned. 

At worst, you keep buying courses looking for the missing piece like someone with a food craving working their way through the fridge until they finally find the one perfectly satisfying morsel of food. 

But you don’t have time for eventually to get here and you don’t have time to keep working your way through courses that don’t help you take action on your business goals.

You need leads and revenue and you need a marketing process that doesn’t require a team of 10 to implement.

You trust these companies to train you.
They trust me to train you inside their programs.

Copyhackers logo
The Copywriter Club logo

Tell me... how many marketing and copywriting courses have you bought in the past couple of years?

Now, tell me how many of these courses you’ve actually implemented in your business.

That one stings a little for most people I talk with.

Implementation is where so many courses fall short and many of these courses carry premium price tags.

I know from personal experience that you can’t study your way to profitability. 

Shifting your revenue streams into high gear takes action – not another theory-based course.

"Betsy’s workshops focus on implementation, so you finish each session having accomplished something real."

Betsy’s trainings transformed my copywriting process. I already knew *how* to write all the deliverables, but her clear, step-by-step approach to getting them done so quickly was a game changer…I never believed I’d walk away from an enjoyable co-working session with 90% completed first drafts.

Plus, Betsy helped me remember all the “extra things” I always forget about…like thank you pages and follow-up copy. I’m re-doing my website this month, and the time I invested with Betsy has saved me over 30 hours of work time (not to mention how fast it makes my client work go).

It’s a repeatable system that works. I’m glad I have it to help me write high-converting copy in a fraction of the time it used to take me. Thank you, Betsy!!

Karen Kossow
Email Strategist and Copywriter for Woman-Owned Brands

 
Email copywriter, Karen Kossow looks into the distance with the sun going down behind her

Answer this question about your marketing:

"If only I had more time, I would ______________________"

You know what’s holding you back isn’t just a lack of time. It’s that you still have so much to figure out on your own.

Even after paying all the course fees, watching all the videos, and filling out all the worksheets – the gap between what you know and what you can do with what you know is a massive roadblock that keeps you stuck in place.

What if, you could have all the essential foundational funnels and automations set up in your business?

And, what if you didn’t have to spend hours, days, or weeks coming up with the processes to help you build that foundation?

Finally, what if you could borrow someone’s process and they walked you through it explaining everything along the way?

Now, you can turn those ‘what ifs’ into ‘whens’ (and wins!) with step-by-step, expert-guided, implementation-focused workshops that help you get out of your own way and get sh*t done.

All you have to do is show up and follow the lead of your expert guide (me!) so your focus is on writing and building out the assets you need for your lead acquisition funnel, lead-nurturing newsletter strategy, and short-form sales funnel.

"With Betsy's implementation workshops,
I'm no longer guessing."

“There’s smart implementation and then there’s the guessing kind of implementation. What’s valuable about the List, Nurture, Sell workshops is they offer smart implementation.

During that most painful time of my business development journey, I knew I was missing something but I didn’t know what that something was. I was doing the guessing kind of implementation. 

Practice without the plan = spinning wheels. With Betsy’s implementation workshops, I’m no longer guessing.”

Dr. Mimi Zhou
Conversion Copywriter & Web Copy Specialist

Dr. Mimi Zhou

Introducing... List * Nurture * Sell,

Get Sh*t Done Workshops: Part Training * Part Productivity * Pure Value

You start each project off by gathering everything you need in one place before you begin, by using a comprehensive asset checklist. 

As you gather brand assets, testimonials, voice of customer research… you are reminded why you do what you do and why your offer exists. This process puts you in just the right mindset for writing the copy for your funnel assets or building out your content strategy.

As you work through your project, short videos help you stay on track by providing expert step-by-step guidance through each project.

You get simple, straightforward implementation instructions without confusing jargon or branded language.

And, you will be able to catch mistakes before you make them with a final pre-launch checklist review.

Here’s a little more about the three workshops included in the bundle:

Stock image for Build Your List

Implement your list-building lead gen funnel

Prerequisite: Have your lead magnet created

During the workshop you will:

  • write the rough copy for the opt-in page
  • Build out your opt-in page
  • Create opt-in form in your email service platform
  • Write copy for your Thank You or confirmation page
  • Build out your confirmation page
  • Write double opt-in email
  • Write asset delivery email
  • Map out welcome email sequence
  • Storyboard your welcome email sequence
Stock image for Nurture Your List

Design & implement your newsletter content strategy


Prerequisite: Bring an understanding of the content your audience consumes most

During the workshop you will:

  • Investigate the topics your target reader wants and needs
  • Write the value prop for your newsletter
  • Choose a theme or design for the newsletter in your Email Service Provider
  • Decide on frequency
  • Review newsletter content of closest competitors to find a gap to fill
  • Brainstorm content ideas
  • Map out first five emails
  • Storyboard first five emails
  • Start a story bank

 

Stock image for Sell to Your List

Sales Funnel Creation & Optimization


Prerequisite: Bring your tripwire, productized service, or short course!

During the workshop you will:

  • Write copy for a short-form sales page / product page
  • Write copy for a confirmation or thank you page
  • Map out and storyboard onboarding email sequence
  • Connect cart
  • Set up email automations
  • Map out and storyboard a short sales sequence to send to your existing email list

Catch up on stalled projects in a matter of hours

Thanks so much for this today.  I have rough drafts now of my whole funnel.  I’ll be working on polishing them up next week.  But I’ve been working on this for the past 6 months.  It feels good to have so much done.  

You are so authentic and relatable. I love it! Thank you”

Kristi Durham 
Conversion Copywriter & Lead Gen Specialist

Conversion Copywriter and Lead Gen Strategist Kristi Durham
Mockup of a checklist on a laptop

Get a jump start on your progress with a comprehensive checklist of needed assets

You’ll never feel like you’re starting from scratch again when you keep a brand asset folder on hand and add project-specific assets at the start of each project.

Images, testimonials, brand colors, logos, statistics, quotes. graphics, memes, GIFs, headshots… everything you need in one place. 

Building out a lead gen funnel for a client? Use this list to request everything you need up front so you aren’t scrambling to find what you need as you create funnel assets.

Avoid time delays and work more efficiently so you can get your funnel implemented more quickly to get those leads rolling in. 

Stay on track with step-by-step guidance

You’ll have a step-by-step walkthrough of the process you’ll take to create each funnel, set up automations, and polish your copy.

This workshop focuses on implementation rather than teaching copywriting or marketing theory. 

You will be guided through writing your rough draft, setting up automations, building out pages, mapping out and storyboarding email flows, and writing email copy.

Each short video walks you through your next steps. You don’t have to carry the mental load of remembering where you are in a project because the workshop keeps you on track.

Polish your rough drafts faster with a final asset review checklist

Each workshop takes you through writing rough drafts of your funnel assets, building out pages and setting up automations.

But, you aren’t left hanging with half finished work. The asset review checklist walks you through a comprehensive list of dos and don’ts so you can finish writing your copy and building out your pages.

No more wondering, “what do I do now?” You will have a checklist that helps you finish up all the implementation tasks so you can launch your lead magnet, newsletter, and offer out into the world.

"Betsy's workshops leave zero room for procrastination"

Ella Hoyos
Conversion Copywriter, PR & Launch Strategist

Stop spinning your wheels

Get traction and get your sh*t done with the
List, Nurture, Sell Workshop Bundle

Each workshop is designed to help you get started on projects faster, keep you on track, and help you finish each project in record time.

  • Load your email list with fans excited to hear from you
  • Build trust and authority with a newsletter your subscribers cannot wait to open
  • Launch your offer to a list nurtured and ready to become buyers

Save $50 off the full price

Pay just $197 for the 3-Workshop Bundle

Payment processed by Thrivecart & Stripe • Money Back Guarantee

"In a few hours I acquired insights and techniques that took a successful practitioner years to develop."

Transformational! I came away with a clear pathway for a project that had lost direction. And I know it will serve me well again and again.

Betsy packs a huge amount into the session. It’s fast and full-on. But she’s such a gifted teacher, it never felt like overwhelm. It’s all sound, down-to-earth stuff – drawn from her outstanding experience in the industry.

What she teaches is a dependable, methodical way of working. Betsy guides you step-by-step through each task in the context of the whole process. It builds up to a join-the-dots framework for a highly productive workflow – easier results, less stress. In a few hours I acquired insights and techniques that took a successful practitioner years to develop.

The hyperbole trade has made us wary of superlatives. But I can candidly say this workshop was the best copywriting training I’ve ever done.

Susi Cormack Brown
Freelance Editor | Content Writer

Susi Cormack Brown

"Betsy is the most generous person
I've come across in business"

Making the decision to work with Betsy was a no brainer for me. After one conversation with her I knew I wanted to work with her, one way or another. So, when the opportunity presented itself, I jumped at it.

Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.

As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.

Gemma Hennok
OBM, Conversion Copywriter

Gemma Hennok

Helping entrepreneurs achieve their goals

Hi, I’m Betsy Muse and I’ve been an entrepreneur in marketing and copywriting for decades working most recently with growth-stage SaaS and eCommerce companies. But, over the decades, I’ve also worked with political candidates, nonprofits, and local small businesses.

It’s that depth of experience that led Joanna Wiebe to hire me as a copy expert and instructor in Copyhackers’ Copy School. 

Through programs like Get Focused AF, The Arena and the Business Blastoff Bootcamp, I’ve helped hundreds of entrepreneurs focus on the processes that will get them to their goals.

Each program I offer is designed to help growth-stage entrepreneurs get out of their own way so they can build resilient businesses that will adapt to life’s changing circumstances.

Betsy Muse looks forward and smiles. She is wearing a pink top and stands in front of tall trees that are blurred in the background.

"Betsy communicates in a way that encourages success"

 

Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.

Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it.

Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind

Amy Posner, Conversion Copywriter and Copy Chief sits with hands folded wearing a striped top

Stop spinning your wheels

Get traction and get your sh*t done with the
List, Nurture, Sell Workshop Bundle

Each workshop is designed to help you get started on projects faster, keep you on track, and help you finish each project in record time.

  • Load your email list with fans excited to hear from you
  • Build trust and authority with a newsletter your subscribers cannot wait to open
  • Launch your offer to a list nurtured and ready to become buyers

Save $50 off the Full Price

Pay just $197 for the 3-Workshop Bundle

Payment processed by Thrivecart & Stripe • Money Back Guarantee

"Betsy's workshops will help you take action toward your goals"

Betsy Muse is the fun yet focused teacher of implementation.  I am amazed at how fast I have planned and completed projects because of her excellent and entertaining teaching!

I promise–try out her workshops and you’ll see your execution move you closer to business success.

Paula McConnell
Founder, Seva Digital

Paula McConnell, the founder of Seva Digital, looks forward smiling while wearing a red jacket and floral blouse.

How long will the workshops take to complete?
Great news! You're in control of that.

While I'm answering questions... here are a few more you might have:

Q: Will I be successful if I only have small chunks of time to complete the workshops?

A: Yes! The videos that are included offer a step-by-step walkthrough that takes you through completing the assets for your lead gen funnel, newsletter content strategy, and your basic sales funnel. You can take this process one step at a time as your schedule allows.

With these workshops, you will be able to reorient yourself to the task more quickly and see fewer stalls because the videos guide you through the steps of completing the project assets and you aren't constantly trying to remember where you were when your last session ended.

Q: Can I buy an individual workshop?

A: Eventually, each of the workshops will be available as a separate purchase. At the time, the plan is to have the workshops available individually by December 20, 2022.

Q: Is this just another course?

A: No... the workshops are not just another course you'll never finish!

These workshops help you implement copywriting and marketing knowledge you've gained from other sources. There is a small amount of instruction that is intended to refresh your existing knowledge so you can take action quickly.

Q: Are these workshops good for beginners?

A: While those brand new to marketing and copywriting might find these workshops helpful, the instruction is not intended to replace a complete copywriting or marketing course. The workshops will enhance what you learn in a theory-based course.

Q: What's that guarantee again?

A: You have 15 days from the delivery of the final workshop to try out List * Nurture * Sell. If you aren't satisfied, you get your money back.

Stop spinning your wheels

Get traction and get your sh*t done with the
List, Nurture, Sell Workshop Bundle

Each workshop is designed to help you get started on projects faster, keep you on track, and help you finish each project in record time.

  • Load your email list with fans excited to hear from you
  • Build trust and authority with a newsletter your subscribers cannot wait to open
  • Launch your offer to a list nurtured and ready to become buyers

Save $50 off the full price

Pay just $197 for the 3-Workshop Bundle

Payment processed by Thrivecart & Stripe • Money Back Guarantee

"I've made a breakthrough with your system"

“I feel like I’ve made a breakthrough using your system, and I now have way more confidence to get this show on the road!”

Ella Hoyos, Conversion Copywriter, PR & Launch Strategist

Conversion Copywriter Ella Hoyos smiles to the camera and sits at a desk in front of a green wall covered with artwork.