You spend a great deal of time nurturing your community of fans and existing buyers. You earn every sale you get. 

You get excited over repeat buyers and map out retention strategies to nurture and hold onto these buyers because you know it costs less to get a sale from a repeat buyer than it does from a new buyer. 

But, before customers become repeat buyers they have to make that first purchase. 

And, before they reach for their credit card, you have to grab their attention and lure them to your product pages or entice them to join your email list.

Doing all of the above strategically and consistently will lead to an Hallelujah Chorus of CHA-CHINGS.