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Free no-pitch training for entrepreneurs and marketers

Get Sh*t Done Workshops:
Part Training * Part Productivity * Pure Value

Make faster progress toward your goals with guided trainings from Betsy Muse at Rocket Fuel Strategy

Done-with-you, fast-paced training designed to help you take action on tasks that drive progress in your business

 

You get a full four to five hour workshop and each workshop is held twice to help provide training at times that are convenient in as many time zones as possible.

And, you won’t be surprised by hidden costs or a pitch at the end.

Recordings are available inside the Get Focused AF membership and are not distributed publicly. 

Upcoming Training: Join the Sales Funnel Workshop live

September 2022
Tues. 27th – 8:00 a.m. - 1:00 p.m. Eastern

Thurs. 29th – 4:00 p.m. - 9:00 p.m. Eastern

This training is appropriate for entrepreneurs, marketers, and copywriters with some experience writing and creating landing pages and emails. 

Translate to your time zone: World Time Buddy

Sell to Your List:
Sales Funnel Creation & Optimization

Bring your tripwire, productized service, or short course!

During the workshop we will:

  • Write copy for a short-form sales page / product page
  • Write copy for a confirmation or thank you page
  • Map out and storyboard onboarding email sequence
  • Connect cart
  • Set up email automations
  • Map out and storyboard a short sales sequence to send to your existing email list

Completed Training: Keep reading to see how you can access all three workshops

July 2022
Tues. 26th – 8:00 a.m. - 1:00 p.m. Eastern

Thurs. 28th – 4:00 p.m. - 9:00 p.m. Eastern

This training is appropriate for entrepreneurs, marketers, and copywriters with some experience writing and creating landing pages and emails. 

Translate to your time zone: World Time Buddy

Build Your List:
Lead Gen Funnel Creation & Optimization

Bring your lead magnet!

During the workshop we will:

  • write the rough copy for the opt-in page
  • Build out your opt-in page
  • Create opt-in form in your ESP
  • Write copy for your Thank You or confirmation page
  • Build out your confirmation page
  • Write double opt-in email
  • Write asset delivery email
  • Map out welcome email sequence
  • Storyboard your welcome email sequence

August 2022
Tues. 23rd – 8:00 a.m. - 1:00 p.m. Eastern


Thurs. 25th – 4:00 p.m. - 9:00 p.m. Eastern

This training is appropriate for entrepreneurs, marketers, and copywriters with some understanding of email marketing and an understanding of their core content topics for their content marketing efforts. 

Translate to your time zone: World Time Buddy

Nurture Your List:
Newsletter Content Strategy

Bring an understanding of the content your audience consumes most!

During the workshop we will:

  • Investigate the topics your target reader wants and needs
  • Write the value prop for your newsletter
  • Choose a theme or design for the newsletter in your Email Service Provider
  • Decide on frequency
  • Review newsletter content of closest competitors to find a gap to fill
  • Brainstorm content ideas
  • Map out first five emails
  • Storyboard first five emails
  • Start a story bank

You now have two ways to access the complete set of list-building, lead-nurturing, revenue-generating workshops

Your Facilitator: Betsy Muse

Betsy Muse standing in front of lights with a microphone overhead as she records a course

I’ve been an entrepreneur in marketing and copywriting for decades.

It’s that depth of experience that led Joanna Wiebe to hire me as a copy expert and instructor in Copyhackers’ Copy School. 

And, it’s that experience I bring to the training I offer through Get Focused AF, The Arena, and The Business Blastoff Bootcamp.

Betsy communicates in a way that encourages success

Amy Posner

Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.

Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it.

Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind

Betsy is generous with her time and expertise

Gemma Biz

Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.

As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.

Gemma Hennok


Betsy cultivates a community where no one slips through the cracks

Dr. Mimi Zhou

Betsy’s answered every question without making me feel dumb for asking them. I’ve learned so much from her about conversion copywriting beyond what modules alone can teach you.

In addition to all this, I love how Betsy makes sure to include everyone in group meetings. Betsy cultivates a community where no one slips through the cracks–she doesn’t just talk about inclusion, she practices it.

Dr. Mimi Zhou

 

Get help growing & scaling your biz

You don’t have time for warmed over second-hand marketing and biz growth tips. 

With Radically Resilient, you’ll get tips for growing a resilient and adaptable business.

Whether the discussion is around restructuring a business to survive a recession or the best interview questions for voice of customer research, you can bank on one thing – I learned and am sharing from my own experience.

And, yes, you get first dibs on free training!

You know what to do!