Free no-pitch training for entrepreneurs and marketers
Get Sh*t Done Workshops:
Part Training * Part Productivity * Pure Value
Make faster progress toward your growth and revenue goals with guided implementation workshops
Done-with-you, fast-paced training designed to help you take action on tasks that drive progress in your business
You get a full two to four hour workshop and each workshop is held twice to provide training at times that are convenient in as many time zones as possible.
And, you won’t be surprised by hidden costs or a pitch at the end.
Upcoming Workshops
Our final workshop of the 2022/2023 season
June 2023
Tues. 27th – 8:00 - 10:00 a.m. Eastern
Thurs. 29th – 4:00 - 6:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, freelancers, and small business owners who want to create conduct a competitor analysis
Translate to your time zone: World Time Buddy
Creating a customer feedback survey & designing meaningful interview questions:
Motivate your buyers to take action with the words right from their mouths using voice of customer research
During the workshop you will:
- Define your survey & interview purpose
- Find a lookalike audience if you have no customers or a small customer base
- Design a feedback survey
- Build out survey questions in your survey tool
- Go over my best interview questions and use them to inspire and stock your own bank of interview Qs.
April 2023
Thurs. 25th – 8:00 a.m. - 11:00 a.m. Eastern
Thurs. 27th – 4:00 p.m. - 7:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, freelancers, and small business owners who want to create conduct a competitor analysis
Translate to your time zone: World Time Buddy
Conduct Voice of Customer Research:
Motivate your buyers to take action with the words right from their mouths using voice of customer research
During the workshop you will:
- Define your ideal customer or buyer
- Build a lookalike audience if you have no customers or a small customer base
- Determine where your customers or lookalike audience hang out
- Gather data on provided form – or you can incorporate my suggestions into your current form
- Walk through step-by-step process for analyzing data
- Find meaningful relationships in your qualitative data even if the amount you collect isn’t statistically significant
Betsy communicates in a way that encourages success
Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.
Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it.
Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind
Your Facilitator: Betsy Muse
I’ve been an entrepreneur in marketing and copywriting for decades.
It’s that depth of experience that led Joanna Wiebe to hire me as a copy expert and instructor in Copyhackers’ Copy School.
And, it’s that experience I bring to the training I offer through Get Focused AF, The Arena, and The Business Blastoff Bootcamp.
Betsy is generous with her time and expertise
Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.
As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.
Gemma Hennok
Betsy cultivates a community where no one slips through the cracks
Betsy’s answered every question without making me feel dumb for asking them. I’ve learned so much from her about conversion copywriting beyond what modules alone can teach you.
In addition to all this, I love how Betsy makes sure to include everyone in group meetings. Betsy cultivates a community where no one slips through the cracks–she doesn’t just talk about inclusion, she practices it.
Dr. Mimi Zhou
Interested in previous workshops?
You now have two ways to access them.
All workshops are available as part of the Get Focused AF membership and can be purchased in a 3-workshop bundle
July 2022
Tues. 26th – 8:00 a.m. - 1:00 p.m. Eastern
Thurs. 28th – 4:00 p.m. - 9:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, and copywriters with some experience writing and creating landing pages and emails.
Translate to your time zone: World Time Buddy
Build Your List:
Lead Gen Funnel Creation & Optimization
Bring your lead magnet!
During the workshop we will:
- write the rough copy for the opt-in page
- Build out your opt-in page
- Create opt-in form in your ESP
- Write copy for your Thank You or confirmation page
- Build out your confirmation page
- Write double opt-in email
- Write asset delivery email
- Map out welcome email sequence
- Storyboard your welcome email sequence
August 2022
Tues. 23rd – 8:00 a.m. - 1:00 p.m. Eastern
Thurs. 25th – 4:00 p.m. - 9:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, and copywriters with some understanding of email marketing and an understanding of their core content topics for their content marketing efforts.
Translate to your time zone: World Time Buddy
Nurture Your List:
Newsletter Content Strategy
Bring an understanding of the content your audience consumes most!
During the workshop we will:
- Investigate the topics your target reader wants and needs
- Write the value prop for your newsletter
- Choose a theme or design for the newsletter in your Email Service Provider
- Decide on frequency
- Review newsletter content of closest competitors to find a gap to fill
- Brainstorm content ideas
- Map out first five emails
- Storyboard first five emails
- Start a story bank
September 2022
Tues. 27th – 8:00 a.m. - 1:00 p.m. Eastern
Thurs. 29th – 4:00 p.m. - 9:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, and copywriters with some experience writing and creating landing pages and emails.
Translate to your time zone: World Time Buddy
Sell to Your List:
Sales Funnel Creation & Optimization
Bring your tripwire, productized service, or short course!
During the workshop we will:
- Write copy for a short-form sales page / product page
- Write copy for a confirmation or thank you page
- Map out and storyboard onboarding email sequence
- Connect cart
- Set up email automations
- Map out and storyboard a short sales sequence to send to your existing email list
January 2023
Thurs. 26th – 8:00 a.m. - 9:00 a.m. Eastern
Thurs. 26th – 4:00 p.m. - 5:00 p.m. Eastern
This training is appropriate for entrepreneurs, freelancers, and small business owners who want to set and achieve business goals.
Translate to your time zone: World Time Buddy
Plan your success:
Set achievable business goals that are aligned with your long-term goals
Bring your personal calendar & planner!
During the workshop you will use a tested process to:
- Explore your long-term dreams and goals
- Break long-term goals into mid-range goals
- Break a primary goal into achievable projects
- Strategize and map out a step-by-step plan for accomplishing your primary goal for the year
- Schedule the next 30 days of tasks that will make sure you reach your end goal
February 2023
Thurs. 21st – 8:00 a.m. - 10:00 a.m. Eastern
Thurs. 23rd – 4:00 p.m. - 6:00 p.m. Eastern
This training is appropriate for entrepreneurs, marketers, freelancers, and small business owners who want to create conduct a competitor analysis
Translate to your time zone: World Time Buddy
Conduct a Competitor Analysis:
Find gaps in the market and your competitors' marketing that you can use to your advantage
During the workshop you will:
- Determine your competitors on the brand, offer, and feature levels
- Audit competitor details and data
- Gather data on provided form – or you can incorporate my suggestions into your current form
- Walk through step-by-step process for analyzing data
- Explore gaps and determine if they are meaningful
- Brainstorm ways you can take advantage of gaps you find during your competitor analysis
You now have two ways to access previous workshops
All workshops are available as part of the Get Focused AF membership and can be purchased in a 3-workshop bundle
Get help growing & scaling your biz
You don’t have time for warmed over second-hand marketing and biz growth tips.
With the newsletter, Radically Resilient, you’ll get help growing a resilient and adaptable business.
Whether the discussion is around restructuring a business to survive a recession or the best interview questions for voice of customer research, you can bank on one thing – I learned and am sharing from my own experience.
And, yes, you get first dibs on free training!
You know what to do!
