Instead, your potential buyers are handing over their email addresses and opening their wallets for someone else.
Why?
Take your pick…
Your buyers can’t find you… you have no strategy for your brand or the content you put out in the world – when you get around to creating content
Your business presence doesn’t inspire trust or confidence... it doesn’t sell you as THE authority in your market
Your ideal customers don’t see themselves reflected in your brand… your look and messaging is generic
You have no automated process for acquiring leads... and if you do, you aren’t driving any traffic to your site
If you think you’re doing all the above well, but your email list is growing so slowly that cobwebs appear between each signup…
If you face having to refill your pipeline of qualified leads each month because those from the month before were just hanging out for the freebies…
then keep reading…
What I’m about to tell you could easily lead to a breakthrough in your business.
A breakthrough that will mark this date on your calendar as THE time you knew the feast to famine days were over and the days of maintaining a robust client base on a steady flow of leads lay ahead.
The day you knew you could stand out above the crowd.
The day you no longer walked into your office – you swaggered.
The day you realized you didn’t have a list… you.had.fans. Paying fans
But let me bring you back to your current reality…
It’s a question we often avoid because the hamster wheel sometimes delivers a win.
Does this sound familiar? You have a big month and head to the Slack and Facebook groups for entrepreneurs to celebrate your win with lots of virtual high fives.
And you feel good. Really good.
Then, because it’s just one win and your bills will come due again next month, you hop back on the wheel and keep running.
Step by step you feel the hard-won confidence from your last big win drain away as the next win dangles and sways just out of reach.
Still, you run. You have no choice.
But, if each year you looked over your progress and answered this one question as honestly as you could, you would be further ahead than you are.
That question?
Damn… The answer can be sobering.
It’s a question I wish I had asked sooner and more often.
See, I wasn’t on track when I finally asked myself that question.
I worked year after year, earning just enough and seeing juuuust enough growth… but I got too comfortable.
The older I got the more it hit home that there was no cushy pension and gold watch coming from an employer at the end of all this.
I am the employer. I am responsible for providing the cushy pension.
The scary part came when I started doing the math.
But, I will always be grateful for this scare. It ushered me into one of the most exciting growth explosions I’ve experienced as an entrepreneur.
I was behind, but instead of settling for less. I found a smarter way to work.
If you’re focused on growth in your business – if you’re ready to jump off that hamster wheel of feast to famine, then this is a question you should ask and answer soon. Like right now.
Because once you do, you are ready to map out the future of your business.
A business you’re excited to wake up to each day.
A business that provides so much more than a paycheck.
A business that allows you to build a legacy… not just a bigger client base.
Reason #1
You’re a course hoarder. You buy all the best courses and you might finish one every now and then, but the one office hours session each month just isn’t enough to keep you motivated through implementation.
Reason #2
Your visual branding and messaging are generic. Your site and the content you share (when you share it) look and sound just like everyone else in your market. You’re either afraid to stand out from the crowd or you just don’t know how.
Reason #3
You listened to one too many “gurus.” You’ve bounced from guru to guru each offering you digital marketing salvation and immeasurable riches while working only a few hours a day. You don’t usually fall for too-good-to-be-true claims but they are just so damned convincing.
Reason #4
List? What list? You know you should have started building an email list a long time ago. Now, you feel you’re too far behind to catch up. And, you wouldn’t know what to say to them anyway… so you just keep putting it off.
Reason #5
Information overload has you overwhelmed. You’ve downloaded every lead magnet and free course you can to try to figure out this online marketing thing and the overwhelm is real.
These free resources don’t usually teach the ‘how’ behind all the advice they give. You could write a checklist a mile long of all the ‘whats’ you’re supposed to do as a business owner. You need someone to show you how.
Reason #6
Perfectionism is paralyzing your progress. You feel like an imposter as you watch others making big moves in their businesses. With everyone touting 6 and 7-figure launches, you’re beginning to feel your efforts may never stack up.
When you finally launch your premium offer, it will be spectacular. You know it will be because you will plan it and perfect until you hear choirs of angels sing each time you mention the name. (Once you figure that out.)
In early 2020, my husband got laid off.
We went from dabbling with a business (treated more like a hobby) to needing a business that would support a family of six. We had to grow fast. And we were still missing foundational pieces.
When we committed to Betsy’s Business Blastoff Bootcamp, we knew it wouldn’t be easy. We were committing to an intense six weeks, but we knew it was the work we needed to do for our family.
In six weeks, we were able to reposition our company, rewrite our website, put processes in place, and create a marketing strategy with the content and technology to execute.
Betsy guided us the whole way. She answered our specific questions, made recommendations, and gave us the support and accountability we needed to set our business (and ourselves) up for success.
Business Blastoff Bootcamp was what we needed to turn a hobby into a real business. And the business is now supporting our family.
Jessica Noel
Co-Founder, Write & Main
Yes, You Can Finally Get Off the Hamster Wheel
And, you don’t have to wait years to start seeing changes like:
A boost in revenue as more people find and engage with your business because they recognize themselves in your brand
Immediate list growth as your consistently published content connects with prospects and welcomes them into a fully functioning lead gen funnel
Authority that builds in weeks and months rather than years as your newly displayed expertise leads to invitations to speak on virtual and physical stages… oh, and podcasts, don’t forget the podcasts
Confidence that comes from knowing you are no longer a “best kept secret.” You have owned your authority and you’re finally getting noticed
You can make all of this happen without going through one more year that looks exactly like the year before… and the year before that
You don’t have to spend one more minute wandering from course-to-course or community-to-community looking for all the answers
You don’t have to watch one more instant guru tout themselves as an authority on a subject you are actually an expert in
You certainly don’t have to worry that maybe you just weren’t cut out for business success
You must, however, take action – direct action
Imagine how different your life might be if each week Stripe sent notifications of sales that you’d barely lifted a finger for.
Imagine the joy of seeing your business grow without making you feel like you’re always scrambling.
Imagine the peace of mind that comes from having a sense of control over your business no matter what is happening in the rest of the world.
Peace that comes from knowing your customer pipeline is full and your business is set up to generate new leads consistently.
For just one minute imagine what it feels like to be the person everyone points to when they talk about breakout growth and when you’re pointed to as THE authority in your niche.
This set of 6 bootcamps is packed with the essentials every business needs to attract leads and generate revenue online.
Each week focuses on one core topic and takes you from ground zero to finished project in one week
The transformations and epiphanies begin on day one.
Most of us need our brand to do some heavy lifting in our marketing. Your brand needs to be represented consistently across all platforms to help build trust and communicate your values and mission.
By the end of brand week, you’re going to walk away with a brand guide that allows you to create an iconic brand. Okay, maybe not along along the lines of Coca Cola or Disney, but a brand that is recognizable and unforgettable.
During this week you will:
In Week two you start Conversions & Cash web copy.
The original conversion copywriter Joanna Wiebe, said your web copy is your online sales person and it has to be very good at its job.
There’s a lot of weight riding on the words you put on each page of your website and most people who write their own copy make the mistake of writing me-centric copy rather than reader-centric copy. As interesting as you might be, your potential buyers need to see themselves reflected back when they visit your website and read your copy.
So, what do I mean by conversions and conversion-focused copy? Conversions are those actions site visitors take on your website. When someone signs up for your email list – that’s a conversion. When someone makes a purchase – that’s a conversion.
And we need those conversions if we’re going to remain in business.
In week 3, you will write the copy for your homepage, your about page, and your services page, or if you have a product page your product page.
But, you don’t have to be a pro copywriter. You will have frameworks and step by step help to write one section at a time.
During the intensive, you will have short intervals of writing with clear instructions and the time you spend investigating your ideal customer throughout the week will give you clear insight into what they need to read from you.
Conversion copy helps engage your site visitors and keep them engaged as they read down your page. Conversion copy speaks to them in words they need to read in order to take the action you want them to take on the page.
And, when done well, conversion copy doesn’t sound salesy. It sounds comfortable and conversational… just like you’re writing a letter to a friend.
Week three gets you into the action with Light My Fire Lead Gen.
Of course, if you’re in business, you need leads and you need to take action to acquire these leads. If you sit around just waiting for qualified leads to find you, that’s a problem.
During week three you will create a lead gen funnel from start to finish. This includes your lead magnet, opt-in page, confirmation page, social media graphics and ads to drive traffic to your lead magnet, and your welcome email sequence to start nurturing your leads so they become fans and eventually buyers.
If you’re not a copywriter, this is a great way to get more practice writing conversion focused copy. Again, you will have plenty of guidance in writing the copy for and putting together the landing pages that are part of this funnel.
“What should I create for a lead magnet?” and “What do I say in a welcome sequence?’ These are the questions I hear most often as a lead gen strategist.
If you have these same questions, no need to worry. You will have plenty of guidance on this every step of the way.
By the time week three is in the bag, you’ll have your funnel set up complete with automations so all you have to do is get those ads in place and then sit back and watch
You will take the guesswork out of creating content that helps drive traffic to your website, build your authority, and elevate your expertise during week 4.
During Catch My Rising Star Content Week you create your overall content strategy across all platforms and finalizing your 90-day content calendar.
You’ll use tools like Google Trends, social media search to see what content your audience is sharing, as well as tools like Social Animal to find out which topics in your area of expertise have the most social shares.
The content you will strategize around is your pillar content. You look at the mission and the ideals that drive your business and use that to inspire the authority-building content you will put on your calendar and eventually create.
During this week, where there is time, you will get started on research and rough drafts for your initial content. There is just as much magic in the execution as there is in the strategy.
Your accomplishments come together to light a fire under your business when you create a product or productized service sales funnel during Ring My Cha-Ching Sales Funnel Week.
Creating self-sustaining revenue-generating funnels can be addictive, so don’t be surprised if you are almost immediately ready to give this week a second go.
During this week you will:
You’ve built a highly engaged community around your brand and now you will create your strategy for nurturing them into buyers and ambassadors for your offers.
Activate My Audience Newsletter Strategy & Calendar provides you with the structure and plan you need to deliver the content your most loyal fans want to get in their inbox.
During this week you will:
So, glad you asked! Each week is scripted with loads of flexibility (for clients, job, and family) figured in.
Each morning of the week starts with an email that sets up all of your assignments and links you to the Packrat Pack for that week where all of your downloads and important links are stored.
We front load the week so you have plenty of time to work through the materials and formulate any questions to ask on Monday at our co-working sessions.
It also gives you a chance to get ahead so the time requirement is easier once the week starts.
You are greeted with an email on Monday with reminders of our schedule and the remaining materials for the week.
Monday brings three co-working sessions spread out throughout the day to be accessible to as many time zones as possible.
These co-working sessions happen on Zoom and give you a chance to get 1:1 planning time with me in breakout rooms.
You may come to one co-working session or all three. That’s entirely up to you.
On Tuesday you’ll have 3 sessions of office hours spread throughout the day. OH happen in Slack and you don’t have to hang around for your answer.
This is a great time to drop all your questions in the Office Hours channel and then check back at your convenience.
You can get all your questions answered before the intensive on Wednesday and that will make things go so much easier as you’re implementing all the good things you created.
Wednesdays are the best days during the bootcamp. This is when all your efforts come together to create and implement your project for the week.
There are two 6-hour intensives from which to choose and the short instructional videos are hosted and available for you to view during your work session if you miss the short live session that starts each hour.
The calendar view below should give you an idea of how the day runs, but essentially you are with me for six hours – or as many as you can make – to complete and implement the project.
There are two sessions to try to accommodate as many time zones as possible. The first begins at 7:00am EST and runs to 1:00pm EST.
The second session begins at 6:00pm EST and ends at 12:00am EST.
In the beta, these sessions ran 8 hours, but with all the prep and polish time, we were able to make these a much easier to finish 6 hours.
Spending quality time accomplishing something substantial for your business is amazingly empowering.
You will be exhausted, but you will walk away from this knowing your business is going to realize its potential.
On Thursday, your schedule will look much like Tuesday with 3 sessions of office hours spread throughout the day. OH happen in Slack and you don’t have to hang around for your answer.
This is a great time to drop all your questions in the Office Hours channel and then check back at your convenience.
You can get all your questions answered that came up during the intensive or… you know… as soon as the Zoom session ended. Because, isn’t that when the best questions pop up?
Friday’s schedule looks just like with three co-working sessions spread out throughout the day – yes, I even give up my Friday evenings just in case that’s the only free time you have! (It’s actually a lot of fun and a great way to wind down!)
These co-working sessions happen on Zoom and give you a chance to get 1:1 planning time with me in breakout rooms.
You may come to one co-working session or all three. That’s entirely up to you.
Saturday is either your final polish and implementation day OR it is your day off… it depends on how much you are able to accomplish through the week.
I will be available on Slack and everyone will be encouraged to share their completed work.
I launched my dream business during the six weeks of the bootcamp.
Betsy helped bring clarity to my business plans and the bootcamp provided the intense focus I needed to build a strong foundation for my new business.
Envision has been my dream for years and after the bootcamp, I finally felt I was ready to fully launch and start driving traffic to my website, show up on social, and embrace my authority.
Three months after the bootcamp, I pitched the Envision program to a 2500 employee business and won the contract.
Sherylle Bates
Founder, Envision
Get the strategies you need to optimize your website so that human readers and search crawlers alike can find you.
Join Sunny Hunt and Betsy Muse for a discussion on Conversion Rate Optimization, Search Engine Optimization, Usability, and Accessibility.
We’ll also talk about page builders, different platforms to use and when to use stand alone landing page builders.
Sunny Hunt, CEO & Founder
Hunt Interaction
Betsy Muse, Founder
Rocket Fuel Strategy
Amy Posner is a mentor and coach specializing in helping her clients design and execute on their next big move.
She is a Dan Kennedy certified direct response copywriter and Copyhackers certified conversion copywriter.
Amy pulls on a solid foundation of life and career experiences to help her clients pull off 7 and 8-figure launches.
Grab extra 1:1 time with me to consult on the implementation steps in the bootcamp or on other areas of your business. While everyone gets a little 1:1 time to discuss their progress in the bootcamp, you will be able to expand your time and consultation topics.
Want some help copy chiefing your work? Now’s the time to do that. Want to work on marketing strategy? Let’s schedule it.
You will get 30 minutes of 1:1 consulting time for each individual bootcamp purchased to be schedule during the week of the bootcamp.
Betsy Muse
Founder, Rocket Fuel Strategy
Your business growth doesn’t end with the Bootcamp. Everyone who signs up for the full bootcamp or a 3-pack will get a 6-month free membership to the Get FocusedAF Accountability Incubator.
This is invaluable to your development as an entrepreneur and to the growth of your business.
The Get FocusedAf Incubator exists to help entrepreneurs who are actively working to find solutions for business growth and who take action rather than make excuses.
We are a community of driven entrepreneurs who help hold each others’ feet to the fire because we believe you can shorten the path to success through accountability to your goals.
Each month we host special guest speakers, host challenges, sprint weeks, co-working sessions, hot seats, business chats, and special training.
As a larger group we support each other as we work on the mindset shifts that help us work through imposter syndrome, perfectionism, procrastination, negative self talk and we take positive action on goal setting and follow through.
Solo session bootcampers will get a 3-month free membership.
I’ve been the queen of procrastination since I can remember… Until I met Betsy and joined her accountability calls first and her Get Focused AF Group later.
It’s remarkable how just a little help created a chain reaction of amazing achievements and success!
I’m an introvert and I wasn’t thrilled about the idea of sharing my plans, struggles and achievements with strangers… Now my accountability buddies make it real! Owning a business can get soooo lonely, that’s why being in the right networking circle is fundamental!And the bonus point?
Betsy is an insightful, inspiring and loving human being that will brighten even the darkest moods!
When I joined Betsy’s incubator group, I thought I was just joining some folks who wanted to co-work together and chit-chat about goals.
Wow, did I underestimate the incredible impact FocusedAF would have on my biz. Yes. You get support on that lonely freelancing road. But we’re not talking encouragement from friends. We’re talking invested people who really push each other to not only clarify each of our own objectives but to stick to them—to commit to them.
Betsy has built a dedicated community where there’s always someone who understands your struggles, remembers YOUR goals, and has insights to help you find the confidence you need to get there faster.
I haven’t looked back once since getting here.
Jessica Kiernan
Wallaby Copy
I’m Betsy Muse and I’ve spent the better part of three decades building businesses — both offline and online. And I love helping others on this same journey… especially when I can help them find shortcuts to success.
You’ve probably read the popular quote that growth happens when you’re uncomfortable. I think growth also happens when you don’t give up after a failure — when you regroup and try again.
Guess what! You can shortcut that process because growth happens when you’re savvy enough to learn from the ups and downs of someone else’s business journey.
I am the founder of Rocket Fuel Strategy where I help my clients achieve exponential growth with custom lead acquisition strategies.
And, I’m the founder of Get Focused AF, an incubator for high-achieving, growth-focused entrepreneurs.
I’m a Copyhackers trained conversion copywriter studying with A-list copywriters like Joanna Wiebe, Amy Posner, and Ry Schwartz. And, I’m a moderator, mentor and coach inside all Copyhackers programs.
Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor. Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it. I know, because they tell me all the time!
Amy Posner, Coach & Mentor
My promise is pretty straightforward.
You get the full instructional component, work sessions, 1:1 coaching and office hours Q&A of your first week and if you decide the bootcamp isn’t for you
You may cancel your participation and get a full refund any time up until the Tuesday during the week of your first bootcamp.
You get all the downloads of the first week and get to participate in all of the coaching and co-working sessions.
Simply send me an email and we’ll part friends.
Molly McBeath is a writer and editor and owner of McBeath Communications LLC, which develops content exclusively in technical subjects. Molly originally trained as a research scientist, getting her M.S. in hydrogeochemistry and then working on nuclear waste remediation strategies for the US Geological Survey. Her love of writing persuaded her to give up the lab coat for a keyboard in order to share her passion for a good explanation.
Sunny Hunt is not your average marketer. She’s combined 20+ years of digital marketing experience, and her position as a natural-born outsider to create Hunt Interaction, a high performing conversion rate optimization consultancy.
Using a customer-centric focus, Sunny develops and implements smart, achievable strategies and tactics that help her clients convert more website traffic into new customers, repeat customers, and raving fans.
Sherylle Bates is a change agent working with large national nonprofit organizations.
She has spent her personal and professional life as a sounding board and providing guidance to others to help them get to a destination or achievement.
Sherylle feels it is a gift to see people achieve their goals and to push, pull, uplift, and support them on their journey.
Before starting her consulting business, she served as a district sales manager for AVON and as a financial advisor for Ameriprise.
Kathleen Fealy is a digital consultant and President of KF Multimedia & Web, Inc. Before starting her own company in 2000, she was a corporate Video Producer/Director at Fortune 500 companies and a graphic artist for an accounting firm’s National Marketing Department.
Her background includes web design, SEO, usability, and conversion research and optimization. She is a Human Factors International Certified Usability Analyst and a ConversionXL Certified Optimizer.
Kathleen strongly believes in demystifying digital marketing. When businesses develop or refine their digital marketing strategies first, and then deploying tactics, they can increase online revenues and grow.
Greta K is a triple threat Copy Chief, Coach, & Consultant who works with 7 & 8 figure clients scaling their way up.
She also trains and coaches profitable entrepreneurs who are ready to personalize their business for sustainability in order to become sought to reimagine and optimize their mindset, messaging, and marketing so they can sell.
For brands of all sizes that know sophisticated and diverse audiences demand more from their brand relationships – before they even commit to them, Greta is currently writing the book on Read the Room Marketing™.
Of course not! The format is intended to meet as many time zone requirements as possible, not to monopolize all of your time. Great question, though. Here are a few more you might have…
Q: “Do the bootcamps cover the steps you take to start a business… like licensing or forming an LLC or corporation?
A: The bootcamps are not designed to walk you through starting a business. The most successful participants come to the bootcamps with some business experience and want to achieve exponential growth either in their current business or a new venture.
Q: “Do I have to attend the intensive on Wednesdays?”
A: The bootcamps are designed to implement everything you learn during the week and implementation takes time. The bulk of this is completed during the Wednesday intensive. After the intensive, I do post the videos and decks used during the intensive, so you can continue the project during the polish portion of the week. Some are able to successfully complete the week’s project on their own.
Q: “I want my website to capture leads better but I’ve already spent so much time building it and writing out my content. Do I have to rewrite my website? “
A: I understand. It’s tough to pour your heart into writing your web copy just to find out it isn’t doing its job well enough to keep you in business. Writing website copy that converts requires different skills than writing clever creative copy. Your story and the words you choose to tell it may be fine, but they may not be wired for conversions. I promise it won’t hurt quite so much when the leads are rolling in.
Q: “What happens if I buy one bootcamp and change my mind and want another one”
A: Easy! Just send me an email and let me know. That’s not a problem as long as the bootcamp you want hasn’t already been held.
Q: “My business coach has advised me to……………………….”
A: Business coaches can be a big help as can mentors, spouses, and friends. These bootcamps require taking action and action requires quick decisions. Feel free to show this page to your coach before signing up.
Q: “Can’t I accomplish this on my own?”
A: The average age of the businesses going through the bootcamp is 2 years old. Knowing what your supposed to do and actually doing it are two different things. The bootcamp gives you the space to focus on your business and the guidance of a pro who can help you accomplish more in less time.
You know what they say?
If you’re the smartest person in the room, you need to move to a different room.
Well, Get Focused AF is the room you need to be in.
Originally I joined for the accountability. It has delivered on that.
But what I got out of it has been so much more. It’s honestly been invaluable.
Follow-through on my own idea. Thanks to the encouragement, feedback, and guidance of Get Focused, I turned an idea from ‘mulling over’ into my most significant thought leadership & personal brand building piece to date.
This WOULD NOT have seen the light of day without Get Focused.
Joining Get FocusedAF has been one of my best decisions.
Michael Antonicelli
Conversion Copywriter
Superfantastik
You know it is time to step out of your comfort zone and embrace growth and visibility and you want the guidance and support of someone who leads from experience
You want a streamlined, efficient business with potential for exponential growth – a business you can take your eyes off of as you make big moves and a business that will support these moves
Your client base and bank account haven’t grown much over the years and you are ready for that to change
Your ‘re just so.damn.tired of planning and not doing… or doing and not having your efforts pay off
You’re excited at the thought of a solid support network filled with other entrepreneurs making bold moves in their business
You’re ready for the opportunities that will start to come your way as you build your authority and prove your expertise. And you no longer get anxious at the thought of greater visibility because you know your business backs you up
You’re confident that you’ll be able to try the first 3 days of your first bootcamp session and if you decide it isn’t right for you, your entire purchase price will be refunded and you keep all the instructional materials for that week