Week One you start your journey to creating a cohesive, recognizable brand. 

Beam Me Up Branding begins January 10, 2021… Beam me up because that’s what you want your branding to do - to elevate your authority, connect with your intended audience and break through all the lookalikes out there.

Branding isn't just your logo and pretty colors. Having a cohesive, consistent brand presence is amazingly powerful. 

Kira Hug, co-host of the Copywriter Club Podcast and Co-founder of the Copywriter Club said that you don't want a brand that someone else could just drop their business name into, and nobody would notice the difference.

Most of us need our brand to do some heavy lifting in our marketing. Your brand needs to be represented consistently across all platforms to help build trust and communicate your values and mission.

By the end of brand week, you're going to walk away with a brand guide that allows you to create an iconic brand. Okay, maybe not along along the lines of Coca Cola or Disney, but a brand that is recognizable and unforgettable.

You will have something that you can turn over to co-workers, to collaborators, and to contractors you hire, so that they can hit the ground running, handle your social media, content creation, web copy or whatever else you're working on.

Your guide will include:

*brand colors, the combinations allowed, and when to use them

*logos and instructions on when to use which version of your logo

*bios of varying lengths so you always have one handy

*messaging guidelines

*values

*mission

*value proposition

*vision

*and, so much more!

Of course, you will also select your walk in music. Everyone needs walk-in music, it's empowering. By walk-in music, I'm referring to the music you would choose to walk on stage to or music you want to introduce your brand's videos.

In Week two you start Conversions & Cash web copy.

The original conversion copywriter Joanna Wiebe, said your web copy is your online sales person and it has to be very good at its job.

There’s a lot of weight riding on the words you put on each page of your website and most people who write their own copy fall into a me-centric model. As interesting as you might be, your potential buyers need to see themselves reflected back when they visit your website and read your copy.

So, what do I mean by conversions and conversion-focused copy? Conversions are those actions site visitors take on your website. When someone signs up for your email list - that’s a conversion. When someone makes a purchase - that’s a conversion.

And we need those conversions if we’re going to remain in business.

In week 3, you will write the copy for your homepage, your about page, and your services page, or if you have a product page your product page. 

But, you don’t have to be a pro copywriter. You will have frameworks and step by step help to write one section at a time. 

During the intensive, you will have short intervals of writing with clear instructions and the time you spend investigating your ideal customer throughout the week will give you clear insight into what they need to read from you.

Conversion copy helps engage your site visitors and keep them engaged as they read down your page. Conversion copy speaks to them in words they need to read in order to take the action you want them to take on the page.

And, when done well, conversion copy doesn’t sound salesy. It sounds comfortable and conversational… just like you’re writing a letter to a friend.

Week three gets you into the action with Light My Fire Lead Gen.

Of course, if you’re in business, you need leads and you need to take action to acquire these leads. If you sit around just waiting for qualified leads to find you, that’s a problem. 

During week three you will create a lead gen funnel from start to finish. This includes your lead magnet, opt-in page, confirmation page, social media graphics and ads to drive traffic to your lead magnet, and your welcome email sequence to start nurturing your leads so they become fans and eventually buyers.

If you’re not a copywriter, this is a great way to get more practice writing conversion focused copy. Again, you will have plenty of guidance in writing the copy for and putting together the landing pages that are part of this funnel. 

“What should I create for a lead magnet?” and “What do I say in a welcome sequence?’ These are the questions I hear most often as a lead gen strategist.

If you have these same questions, no need to worry. You will have plenty of guidance on this every step of the way.

By the time week three is in the bag, you’ll have your funnel set up complete with automations so all you have to do is get those ads in place and then sit back and watch the leads roll in.

Week four is a week that will wind up taking so much off your shoulders and so much of the guesswork out of creating the content that helps drive traffic to your website, build your authority, and elevate your expertise.

Catch My Rising Star Content Week has you creating your overall content strategy across all platforms and finalizing your 90-day content calendar.

No more searching for just the right topic to write about. No more struggling to connect with your audience because your content is scattered, inconsistent across platforms, and sometimes non existent. 

You’ll use tools like Google Trends, social media search to see what content your audience is sharing, as well as tools like Social Animal to find out which topics in your area of expertise have the most social shares.

This helps take the guesswork out of determining what to write. No more looking at all these fun and sometimes crazy holidays and writing about National Hamburger Day. 

Now, I’m not knocking how much fun it is to come up with social media content based on these wacky days but this is not how most of us are going to connect with the audience that becomes our buyers.

The content you will strategize around is your pillar content. You look at the mission and the ideals that drive your business and use that to inspire the authority-building content you will put on your calendar and eventually create.

During this week, where there is time, you will get started on research and rough drafts for your initial content. There is just as much magic in the execution as there is in the strategy.

The fifth week is where all of your other accomplishments come together to light a fire under your business because you will create a product or productized service sales funnel during Ring My Cha-Ching Sales Funnel Week. 

This will be one of your favorite weeks because it drives revenue and whether your business is heart-centered or not, you aren’t in business to lose money.

You will create a product like a tripwire or short course or stack together existing info products to create an entirely new offer. You can take one of your services and create a super quick version and productize it to automate the sales.

Start stacking multiple products and productized services and you will have the diversification of income you need to make it through client dry spells.

This week you will also design your process, implement your product page, confirmation page, and onboarding sequence and then complete your funnel with social media graphics and ads to drive traffic.

Creating self sustaining revenue generating funnels can be addictive, so don’t be surprised if you are almost immediately ready to give this week a second go. 

You’ll be amazed with the ideas you generate while executing your plan this week. Fresh ideas are always a great bonus.

Finally, the week you’ve been waiting for. This is the week that really puts a cherry on top for your business.

Activate My Audience Newsletter Strategy & Calendar is going to help you nurture that list you’re building so your leads don’t go stale.

You’re busy and writing a newsletter to your community never seems to rise to the top of the list because you always seem to run out of time and ideas.

Those days will be over after you complete Week Six of the bootcamps. Like Week Four for your social and inbound marketing content, you will create a newsletter mission and strategy. You will then map out a 90-day content calendar and get started outlining and writing some of the newsletters.

No more excuses. Your community signed up for your newsletter. They want to hear from you. This week, you’ll make sure they do hear from you.