Week One you start your journey to creating a cohesive, recognizable brand.
Beam Me Up Branding begins January 10, 2021… Beam me up because that’s what you want your branding to do - to elevate your authority, connect with your intended audience and break through all the lookalikes out there.
Branding isn't just your logo and pretty colors. Having a cohesive, consistent brand presence is amazingly powerful.
Kira Hug, co-host of the Copywriter Club Podcast and Co-founder of the Copywriter Club said that you don't want a brand that someone else could just drop their business name into, and nobody would notice the difference.
Most of us need our brand to do some heavy lifting in our marketing. Your brand needs to be represented consistently across all platforms to help build trust and communicate your values and mission.
By the end of brand week, you're going to walk away with a brand guide that allows you to create an iconic brand. Okay, maybe not along along the lines of Coca Cola or Disney, but a brand that is recognizable and unforgettable.
You will have something that you can turn over to co-workers, to collaborators, and to contractors you hire, so that they can hit the ground running, handle your social media, content creation, web copy or whatever else you're working on.
Your guide will include:
*brand colors, the combinations allowed, and when to use them
*logos and instructions on when to use which version of your logo
*bios of varying lengths so you always have one handy
*and, so much more!
Of course, you will also select your walk in music. Everyone needs walk-in music, it's empowering. By walk-in music, I'm referring to the music you would choose to walk on stage to or music you want to introduce your brand's videos.