News

Copywriter Transformation

Ready for a Master Class in Badass? Updated

  • 6 min read

Ready for a Masterclass in Badass? [updated] As in badass freelance copywriter… The Copyhackers 10X Freelance Copywriter course rocked my socks this past year. After decades as a self-employed writer, I wasn’t all that sure there was much left to learn. Damn… was I wrong. Joanna Wiebe, the original conversion copywriter, offers the best copywriting instruction courses around. With 10xFC, she goes beyond teaching how to write copy and moves into helping copywriters build profitable businesses. I signed up for the first release of the course in 2018. The course is phenomenal, but the community Joanna and Amy Posner built was even better. Joanna’s courses attract a high caliber of student and in the case of 10XFC, this meant the Slack channels were filled with solid advice from other copywriters. 10X Freelance Copywriter is back… this time with a bit of a twist. The course will still drip out over time as it did in the 2018 class, but instead… Read More »Ready for a Master Class in Badass? Updated

Evaluate Engagement

Evaluate your engagement across channels to find new opportunities and put efforts where you get the greatest rewards

  • 1 min read

The first step to attracting throngs of engaged, qualified leads – I’m talking people flocking to your social media feeds, piling on in the comments of your articles, and swarming the stage at your next live speaking engagement – the first step to the throngs is to figure out what you’re doing right and on which channels you already have raving fans.

Audit

Audit: You’ve Got to Know Where You Are to Know How Far You are From Your Goal​

  • 2 min read

The first step to attracting throngs of engaged, qualified leads – I’m talking people flocking to your social media feeds, piling on in the comments of your articles, and swarming the stage at your next live speaking engagement – the first step to the clamoring crowds is to figure out what you’re doing right and on which channels you already have raving fans. Reviewing the user journey on your website is important, but user experience across all platforms should be reviewed before starting or changing your lead acquisition strategy. Before we write the first word of copy, publish the first lead magnet or buy your first ad we will gather as much data as possible including: information about your audience analytics for the traffic on your site social media audience and engagement the type and topics of existing content  keywords and phrases you rank for search trends for keywords in your industry Typically, customer and competitor data is good for… Read More »Audit: You’ve Got to Know Where You Are to Know How Far You are From Your Goal​